Project Disclaimer: Some projects cannot be displayed because of an NDA. Additional samples are available upon request.
Content Strategy & Marketing
Higher Ed Storytelling: Brooklyn College Website Redesign
Read about site redesign:
- Collaborating with multiple stake holders across college
- Working with a cross-functional teams as member of Communications & Marketing Department
- New information architecture, content design, and content creation to streamline information presented to college’s two core audiences: current and perspective students
Curriculum Storytelling: College Board SpringBoard Website Redesign
Read about site redesign:
- 36% reduction in unique URLs and 80% reduction in pages
- New dynamic state-specific user experience
- Content rewritten for brand voice and aligned with new page designs
- Content migration from Drupal 6 to Drupal 7
Structured & Reusable Content: College Board SAT School Day
Read about creating a content database to leverage the use of structured and reusable content.
Content Strategy & Newsletter Redesign: Scholastic Teachers
Read about an email newsletter redesign, a redesigned teacher homepage, and creative homepage content promotions.
Nonprofit Website Redesign: User Research, Content Modeling, and Content Planning
Read about how user research and content modeling led to effective content planning.
Nonprofit Content Audit & Report: JerseySTEM.org
View a content audit and report for JerseySTEM.org.
Domain & Content Modeling: Career Key
Read about how domain and content modeling can lead to enhanced branding and structured marketing content.
Content Strategy & UX Design: FORTE
During this client project for my General Assembly class, my partner and I were tasked with creating a mobile app in three weeks for FORTE. FORTE is a social and interactive platform that allows users to stream live and on-demand fitness classes from coveted boutique fitness studios.
Magazine Website Redesign: American Artist
Oversaw complete site overhaul that improved site architecture, navigation, and design. Monthly page views increased 241%.
Other Projects
Website Copyediting: Dylan Valencia Designs Children’s Clothing
Read about how clear and concise copyediting enhanced this children’s clothing site.
Brochures: College Board Illinois College Counselor SAT
This set of materials was written to explain to college counselors how SAT School Day was going to be administered in Illinois.
Brochure & Website Content: FORETHOUGHT.net
Created online content from print brochure for the Property Management section of the site.