Email Newsletter Redesign: worked with editorial, design, and email marketing teams to apply results of user testing to the redesign of an email newsletter that that reached 550,000 teachers monthly. Also edited content for six versions of the monthly newsletter, and worked with the email marketing team to ensure deployment.
Teacher Homepage: oversaw day-to-day production and created editorial calendar for Scholastic teacher’s website (the #1 point of entry into Scholastic.com). Also worked with internal departments to update content and promotions.
Homepage Content Promotions: copywriter for homepage promotions. Worked with designer to implement final design.