Structured & Reusable Content: College Board SAT School Day

What is SAT School Day?

States or school districts can offer any of the SAT suite of assessments free of charge to students during the school day. These assessments include the PSAT 8/9, PSAT 10, PSAT/NMSQT, and SAT.

Project Goal

To update the content on the central SAT School Day information page for state administrators and educators. This portal page for Michigan is an example of one of the pages created for this purpose.

Establishing a Production Process

First, I established a timeline and refined the content review process with internal stakeholders. We came up with the following process for creating and publishing content:

  1. I drafted copy incorporating dates and other pertinent information provided by the stakeholder.
  2. The stakeholder reviewed my copy.
  3. Stakeholder edits were incorporated into the copy.
  4. I poured the copy into the CMS and published it to the site.

Content Strategy

I used GatherContent to create a rotating database of content based on the sales/testing cycle. This database made updates to the page easier because content could be pulled from the databased and edited as needed. The cycle consisted of:

  1. Marketing
  2. Preparation for the test administration
  3. Test administration
  4. Post-test information such as how to receive score reports

Here is an example of content created for the post-test administration phase of the Michigan test cycle:

Outcome

Comprehensive portal pages for Michigan, Ohio, Illinois, and Colorado that educators and administrators could use to access information about assessments offered in their state.